December 2023

The Menopause Charity and JCDecaux Community Channel will launch a powerful campaign in January to raise awareness and help people join the dots of menopause.

Over half the population will go through menopause in their lifetime.  Despite this, many still struggle to spot the signs and symptoms of perimenopause and menopause.  This sadly delays access to support and treatment.  The campaign features four messages encouraging people to ask ‘Could it be menopause?’.

Menopause can have a devastating impact on a woman and other individuals experiencing menopause, personal and professional life. One of the contributing factors to this is a lack of knowledge. It’s easy enough to miss the signs of perimenopause or menopause. Some think symptoms result from stress or are just a normal part of getting older. Raising awareness of the symptoms and the changes of menopause, can help people to join the dots and seek appropriate care and treatment.

Jenny Haskey, CEO of The Menopause Charity, said, “Our experience shows that when people have access to evidence-based information, it helps them seek appropriate care and treatment. We want to increase awareness of the many physical and psychological symptoms of perimenopause and menopause.  We are delighted to be working with JCDecaux UK to help people join the dots of menopause, understand the changes happening to them and know what to do next.”

Chris Dooley, Head of Social Impact at JCDecaux UK, said, “We are proud to be supporting this important campaign, using the power of the public screen to help people join the dots of menopause. The JCDecaux Community Channel was created to open up access to Out-of-Home to both charitable initiatives and communities and I look forward to seeing this campaign up on the streets.”

The campaign runs across digital billboards nationwide throughout January.  If you see a billboard in your area, take a picture and share it on social media tagging @TheMenoCharity

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